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Rep links/ Resources

PDI Line: (847) 716-3060
Vector Field Service: (716) 373- 6146
Hours: Mon-Fri 7am-11pm Central
Sat 8am-2pm Central

Team Workbook


Page 1



1. Follow the Manual.
2. Smile and Have Fun!
3. Call Your Manager!




(Recommended 5-10 minutes) 

Get to know them or catch up / Ask a lot of questions before getting started! 


  • _______, Can you please take your laptop into the kitchen because I'll be asking you to take out a few things throughout the demo!

  • Where are you from? Where did you go to school/college?

  • Do you have kids? What are their names?

  • Do you have any fun weekend plans?

  • How do you know (Person who referred them to you)?

Thank you so much for taking the time to see my presentation—it really means a lot... 



Share your screen and show your customer your "Me Page"

Let me tell you a little bit more about myself... (school, major, hobbies, family, dream job)



_______________, do you mind if I share my goals with you?

I’m working with Cutco because... (skills / experience / resume / future)

I just started my Fast Start Contest and I have a goal to complete ______ presentations and sell $_______ in my first 10 days on the job. This goal is really important to me because... (share why your sales goal is important to you)

Also, when I sell enough Cutco, I can earn a President’s Club letter, which would look great on my resume. It's a hand-signed letter of recommendation from the President and CEO of our company!

As a student, I have a chance to win an All-American Scholarship to help pay for school, too. Earning this scholarship would... (share how the scholarship will help you in the future).

___________, as I said on the phone, you don’t have to get anything. I get paid just to do this presentation. But, if you see something you're interested in—which most people do—not only would you be getting a great product, but you would be helping me out toward my goals as well!

By the way, I only work through referrals, so my main goal today is that you like Cutco enough to tell some of your friends about me.

What is Cutco.png


The company created a very simple App called “My Cutco Rep”, which is only available and used by Cutco Customers, like yourself.

Do you have an iPhone or an Android Device Mrs. ___________?

This app allows the company to get some very simple feedback from you on me and my presentation and also eliminates all of the paperwork to make everything easier and faster.


To get started, I'll need you to download the App real quick and then I'll give you my 8-digit Rep # and our 4-digit Meeting # to enter to make this appointment official.

Here’s the link to get to the App........text customer link by going to the customer in Tasks in VectorImpact or give instructions on how to find and download



I just messaged you with the link Mrs. _____.

Okay, go ahead and download the app.

Also at the end of our presentation there will be a way for you to help sponsor me to reach my goals in the company! Thanks so much for your help, ____!


Okay, go ahead and open the app and answer the first two questions then set the phone off to the side until we finish.


___________, I'm here to show you Cutco, the world's finest set of cutlery.

  • We have been in business for over 7 decades (1949)

  • Do you have any Cutco knives or have you ever heard of Cutco before?

  • If Yes: How long have you had it and can you show them to me please?

  • We're a product enjoyed by over 16 million customers

  • Cutco knives are made here in America at our factory in Olean, NY

    • Fun fact: Cutco is a family company! The population of Olean is about 13,000, while 800 people work in the Cutco factory. The average length of employment is 20 years!

  • We are the top selling American-made brand in the United States with annual sales of over $200 million.

  • Additionally, Cutco is a proud sponsor and producer of KA-BAR Knives, which are the knives used by the United States Marines.

  • _______, the bottom line is Cutco is awesome! You can buy sets or pieces, we also have tons of accessories and gifts too.

  • Before we start can you please grab the 2 knives you use the most 😁

Page 2


I'd like to show you a short video that illustrates the quality of Cutco. It's about 10 minutes long, and I think you'll love it. After that, I’ll show you the pieces in our basic set.


A few things to know:

1) These are real customers and some of them have had CUTCO for decades.

2) The Forever Guarantee is what makes Cutco a top-selling brand in North America. Essentially, if anything ever happens to your Cutco, you can send it back to the factory and they'll sharpen, replace, or refurbish it for free!



If in the North Shore Office: __________, you can also bring your products into the Cutco Kitchen store on the corner of Lake and Skokie Boulevard in Wilmette. They will service your Cutco for free, as well!


Instructions:   please click "full screen" on the video and make sure your volume is up.

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PAUSE video at 2:24

The forever guarantee is what makes Cutco worth every penny

We guarantee Forever Performance so the company will fix or replace your products for free if something goes wrong. 

We will also sharpen your Cutco for free forever!

If you damage your Cutco through unconventional use, it will be replaced with a brand new one for only 1/2 the retail price.





This gives you a chance to try out your set for 15 days. If, for any reason, you are not completely satisfied, you can send it back for a full refund.

Continue playing Video

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Write down your customer's cooking habits in a notebook.

Now, before I show you our product line, I'd like to get to know your cooking style a little bit.

  • Would you say you typically prepare food 1-3 nights a week, 3-5 nights a week, or 4-7 nights a week?

  • What are your favorite vegetables to prepare?

  • What are you favorite Fruits?

  • What are your favorite Meats?

  • What is your favorite meal to prepare for your family?

  • What's the hardest thing in your kitchen to cut?


Great! Thank you for sharing, _________. With that information, I can now show you the pieces in our most popular set: the Homemaker+8.

Page 3

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___________, while you can buy individual pieces, most customers agree that over a lifetime, sets are a much better value. After all, it's really important that you have the right tool for the right job; a high-quality set of tools will save you time, money, and energy.


Cutco has two larger set options for customers who love to cook: they are called the Complete Set and the Family Set.


But, as promised, I’m going to start with the pieces in our basic set, which is our most popular set. It’s called the Homemaker+8. It has the minimum number of tools to do 100% of the jobs in your kitchen as efficiently as possible.


It really is the best value for the average family, and it starts with your paring knife.


Next slide.

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Paring Knife (2 3/4”)...


Everyone needs a good paring knife. Cutco’s “air knife” has a long handle, and makes peeling and paring very comfortable.

________, you’ll use this knife for small jobs in the air like peeling and paring apples, strawberries, and bananas. But, you'll rarely use it on the cutting board. That’s why you have your trimmer.


Next slide.

Tip: in the video, you'll see pictures showing some additional uses for each knife. Point them out if you can!

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This is your “small utility knife” for small fruits and vegetables the size of a baseball. You’ll never smash a tomato again!


It's also great for cucumbers, oranges, lemons, and limes, and for slicing raw chicken into strips.


Everyone loves the versatility of the trimmer, but it’s never really used for spreading or serving. That’s why you have your spatula spreader.


Next slide.

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Spatula Spreader

As you can see, the wide, flexible DD-edge on this knife allows you to cut, spread, and serve sandwiches, bagels, lasagna, and cake! It's perfect for getting peanut butter out of the jar or for getting brownies out of the pan.


But, you’ll never use it on meat or large vegetables. That's why you have your petite carver and turning fork.

Next slide.

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Petite Carver (6 3/4”) and Turning Fork


The petite carver—or “large utility knife”—is your everyday knife for cooked chickens and small roasts. It’s also great for large summer fruits and tough vegetables. Wait until you see this knife glide through a pineapple!


Plus, the turning fork has three sharp tines that make it easy to turn meats and vegetables on the stove or grill.


As I'm sure you have noticed, none of the pieces so far are used for larger foods, so that’s why you have your butcher knife.

Next slide.

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Butcher Knife ( 8-1/8")


Play the top video first, and then the bottom video.

The butcher knife is the most important knife in your set. This “heavy duty” knife disjoints large meats, and is also great for melons and squash, and separating frozen foods like hot dogs and hamburgers. It actually protects your other knives because it's the only piece in the Homemaker+8 set that is strong enough for those jobs. But, it’s not a chopping knife. That’s why you have your petite chef knife.

Next slide.

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Petite Chef (7 5/8”)

Every kitchen needs a good chef knife, and Cutco's high-knuckle clearance makes it comfortable and safe for dicing, mincing, and chopping: onions, peppers, garlic, fruits, and nuts. This “delicate chopper” is great for the 6 S’s—soup, salad, stir fry, stew, stuffing, and salsa! But, chef knives are for chopping, not slicing. That’s why you have your slicer.

Next slide.

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Slicer (9 3/4”) 


The Cutco slicer is the best bread knife in the world—you'll never smash or tear fresh bread again! The long, DD-edge makes it great for cutting cakes, shredding lettuce, and slicing boneless meats, as well. But, it’s not meant for anything with a bone. That’s why we have your master carving set.

Next slide.

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Master Carving Set


Your master carving set is like your “spare tire.” You won’t use it every day, but you’ll be glad you have it when you need it!


Do you ever BBQ or host family dinners? Great! You’ll need your master carving set for all of your BBQs, big roasts, and family occasions.


Now, ____________, having both forks in your set is important; the turning fork picks food up while the carving fork holds meats down.


So, pretty much, the basic set is just four little knives, four big knives, and two forks.


Can you see how over a lifetime of cooking you’re going to use every tool in your basic set?

Next slide.

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Table Knives


To complete your set, your table knives are used for every meal: breakfast, lunch, and dinner. The wide blade and rounded tip makes them great for spreading, but with the DD-edge, they cut just like steak knives!


We do recommend two table knives per family member just so you don’t have to wash them after every meal.


Let’s see how our table knives work on some tough leather.

Play leather video. Then, next slide

Page 4

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As I hinted earlier, our two larger set options are the Family Set and the Complete Set. The Family Set comes with 10 table knives, and the Complete Set comes with 12. Either one is perfect for the holidays or when you have company.

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__________, as you could imagine, it would be dangerous to have really sharp knives floating around in a drawer. Fortunately, our sets come with a solid oak woodblock, which looks great on the counter. We also have storage trays for storage in a drawer or on the wall.


Our sets come with a free cutting board, as well. It’s really important to use soft plastic cutting boards because glass, granite, and marble cutting boards are all too hard and will dull your knives.

Next slide.

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To complement your Homemaker Set, we also have incredible KITCHEN TOOLS & GADGETS.


The 5-piece Kitchen Tool Set matches the rest of your set and comes in a wood block for easy storage.


Our 4-piece Entertainer Pack has comfort-grip handles and is, of course, forever guaranteed.

Next slide.

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It has our four most popular gadgets in one pack!


As you can see, the peeler works in both directions!


The ice cream scoop glides through rock-hard ice cream, and is great for removing the seeds from melons!


As you can see, the pizza cutter blade can be removed for easy cleaning. The pizza cutter will cut a pizza a week for 100 years (that's 5,000 pizzas)!


The cheese knife has several holes to prevent the cheese from sticking to it. This household favorite is also great for potatoes, apples, and pepperoni. This knife is truly awesome!

Page 5



____________, let me review why so many people choose to invest in Cutco and Cutco sets:

  • You’ll always have sharp, American-made, knives that are comfortable, safe, and sanitary.

  • Cutco is guaranteed to last forever, so it would be the last set of knives you’d ever buy.

  • Cutco sets have the right tools for the right jobs.

  • Sets have built-in discounts.

  • Sets come with free product.

  • Sets are safer because they come in a block or a tray.

  • We also have interest-free, monthly investment options, so you don’t have to pay for your Cutco all at once!


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Set Options


Price Comparison

________, if you're like most people, you probably haven't had the chance to price fine cutlery. No worries! High-quality cutlery is like anything else—there's a wide range of quality and prices available. But, because Cutco is top-rated, we only compare to the best brands.


I have a price comparison here for our top competitors: Wusthof and Shun. Have you heard of them before?


Okay! Well, Wusthof and Shun create very high-quality sets made overseas that have almost everything you'd want in a set of kitchen cutlery.


As you can see, the price of this Wusthof set—which is comparable to Cutco's Homemaker+8—is $3,435 (three thousand four hundred and thirty five dollars). And, the price of the Shun set is even more: $4,350 (four thousand three hundred and fifty dollars). Sometimes you can find these sets on sale between $2,000 and $2,800.


Now, even for that kind of money, these sets are worth it. Wusthof and Shun both have full-tangs, high-quality handle designs, high-carbon, stainless steel blades, and limited warranties. There are, however, some major differences between these sets and Cutco.


These sets have straight handles; Cutco sets have our universal, wedge-lock handles.


These sets have straight and serrated edges, which can't be sharpened; Cutco sets have straight and DD-edges, which stay sharper longer and can be sharpened.


Lastly, these sets have limited warranties; Cutco sets have a Forever Guarantee.


Now, on the guarantees alone, I'm sure you'd agree that Cutco is at least twice as good as Wusthof or Shun. And, when a product offers twice the quality and twice the value, it really should equal twice the price. __________, at twice the price, you'd be talking over $4,000 for a basic set of Cutco. Now, let me remind you what you'd get.

Next slide


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