RECOMMENDATION APPROACH
Mr. & Mrs.__________, did you enjoy my presentation?
Great!
There's actually one more way that you can really help me out. As you know, I get paid every time I show Cutco.
But, I can only show it to people that I’ve been personally recommended to.
So, while I'm wrapping up, what I'll need you to do is think of like 100 people😁___ just kidding, only 10-15 people___that would be nice enough to take a look. Now, I'm not necessarily looking for people that you think would buy Cutco, just nice people like you who are willing to give me the time of day. And if they don’t live near me, that’s fine too! Since I can do the presentation online, it doesn’t matter where they are! As long as they have internet connection, neither of us have to leave our house for me to be able to do my job!
The way I will contact your friends is through a "heads-up" text. It's super easy & will only take a few minutes! We'll send it out together.
If anyone responds saying that they don’t want to see the "knife kid," no worries, I'll delete their number. I’ve found that people are very appreciative when they are given a "heads-up" before I call, so this is really important to me!
By the way, for every 5 referrals, you become one of my sponsors. And, once I reach 50 sponsors, my manager will give me $100 of Cutco that I can raffle off. It's a way to give back to those who helped me most.
Thank you SO MUCH for all your help! I really appreciate it!
So, who’s the first person you know who loves to cook/eat? (Sponsorship form)
HEADS-UP TEXT
Make sure to send these texts individually—no group chats! 🥺
Hey! I hope you don't mind, but I put your name down for my CUTCO girl/guy ____ (your name) to call. He/she graduated from ____ (high school) and just finished their _____ year at ______ (college). He/she is looking to do appointments for training . Don't worry, you don't have to buy—he/she gets paid either way. Thought you would be nice enough to help him/her out!
HANDLING RECOMMENDATIONS CONCERNS
"I’ll email them to you later":
Although most customers mean well, it is extremely unlikely that they will send you referrals later because they're busy.
That would be awesome! I appreciate you wanting to help me. However, I know you're really busy and I’d hate to call you while you’re with family or at work. And, without referrals, I actually can’t do any more presentations. As a reminder, your referrals don’t have to buy anything—I promise! So, could we just start with 1-2 people right now? It would really help me out. Who is the nicest person you know?
"I don’t know that many people":
That's totally fine! Because I get paid just to show Cutco, even a few referrals really helps me. So, let’s just start with a couple now. We can always come up with more later! How about your best friend? (Go to thought joggers below).
"I don’t like to give out people’s names":
I don’t blame you! If it were anybody other than me, I would be hesitant, too. But, I promise it's just me! So who's your best friend?
"Let me call them first and get back to you":
Of course! Go ahead and jot down their names and numbers. I will follow up with you tomorrow, and you can let me know who I can call and who I should cross off the list. So who's the nicest person you know?
Or: Perfect! Could we call a couple of them now and see what they say before I leave? 🤗
STEP 1:
THOUGHT JOGGERS
Get more recommendations. Ask your customer the following: Who do you know who/Who Is/Who do you/Who....
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Loves to cook?
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Already owns CUTCO?
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Loves to garden?
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Owns a second home?
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Lives out-of-state, but would love CUTCO?
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Is the most successful person you know?
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Is the MOST INFLUENTIAL PERSON you know?
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Loves to entertain?
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Could get everything on the Cutco website if they wanted to?
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Who's getting married this summer
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Your best friend?
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Text the most?
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Your favorite coworker?
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Your significant other's best-friend
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Go on vacation with?
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Love getting lunch with?
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The smartest person you know?
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Kid's best-friend? Their parents?
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Your manager/boss?
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The best cook you know
Have fun and don't forget to SMILE!!!!
*My passion is _________________. Who do you know that is involved with ____________ (your passion), as well?
*I would love to do CUTCO demos in _____________ (neighborhood), who do you know that lives in that area?
*I go to college at ___________ (school), who do you know who went there, as well?
STEP 2:
Learn about your recommendations.
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Who of these people is home during the day? Put a “D” next to their name
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How do you know __________ (the referral). Are they a friend, neighbor, or relative?
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What town do they live in?
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What is their spouse’s name?
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Should I see them with or without their spouse?
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If you were in my shoes, who would you see first, second, and third?
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Can you think of just ONE more person please?